Gift cards have increased in use and in their value to businesses substantially.  Gift card has the following advantages:

•  Is a portable advertising card for a business 
• Can be used to corss market products and services used by another business.  
• Consumers prefer gift cards to paper gift certificates and buy gift cards up to 8 times more. 
• Cannot be printed and transactions can be password protected, thereby eliminating fraud and theft. 
• Sale of gift cards provides some extra cash flow before the cards are redeemed and the remaining cash in a gift card will have to be redeemed in your store or within participating stores. 
• Customers' information, i.e.name, address, email, phone number, date of birth, and notes, can be collected and used via our virtual terminal for marketing purposes via printed mailing, email or text!  All these advantages make gift cards less costly and far more valuable than paper gift certificates.  So, despite traditional thinking, the overall benefits of having gift cards far outweigh its paper gift certificate predecessor.

EFT Direct is a leader in gift card technology and its know-how.  Contact us for more information, free evaluation, and to be set up.