How It Works

EFT Direct's Gift Card is a comprehensive automated solution for single or multi-store merchants. Either regular credit card terminal or our award-winning Web-based "Virtual Terminal" could be used. The program is designed to automate and deliver unparalleled service to the consumer, on behalf of the merchant. Whether it's the consumer purchasing a gift card, a recipient redeeming value, a loyal patron using it as a prepaid card for routine purchases or a manager offering an in-store credit for returns, the gift card solution improves service, cost effectively.

Key Benefits:

• Enables merchants to provide their customers with a product that was until now exclusive to the largest retail chains
• Less costly than paper gift certificates
• More efficient than paper gift certificates
• Easy to administer through:
• Management passwords
• Various reports
• Excellent Marketing Campaign Tool:
• Virtual (Web-based) Terminal allows for capture of customers' and gusts' information, which can be used for target marketing.
• "Loyalty" Program can ask for consumer's information to be provided in order for the cards to be activated and points earned. We can provide database entry and retrieval of the information so you may use it in your marketing programs. We can also assist from the design to implementation of a full-scale marketing campaign.
• Excellent for groups of merchants, associations, and multi-store chains:
  • Electronic tracking of all transactions in each store saves invaluable time and money
  • No more labor-intensive tracking of gift certificates
  • Looks more professional
  • Marketers Can now conduct cooperative and joint advertising campaigns among different merchants and locations
• Improves the bottom line
  • Increases sales
  • Eliminates cash back
  • Saves time vis-à-vis paper gift certificates
  • Saves money vis-à-vis paper gift certificates (paper gift certificates cost as much as 8 times more than plastic gift cards)
  • Provides float and unused funds
  • Keeps the money inside your store
• Increases customer satisfaction
  • Added convenience
    • Simple to buy
    • Easy to redeem
    • Enhances shopping experience
• Provides an additional promotional tool
• Loyalty program rewards customers for:
  • Dollars spent
  • Number of visits
  • And More. (See How It Works )
• Customer Service is available during any phase of the card's issuance or redemption cycle