GIFT CARD

            The Gift Card functions like a paper gift certificate. However, unlike a paper gift certificate, it can be reloaded with additional monetary value and tracked electronically through a credit card terminal, the Internet or a point of sale system.

 

Options:

·        Fixed Denomination
Cards contain a fixed dollar amount printed on the face of the cards.  Cards cannot be re-activated for more than the face value of the card.

·        Variable Denomination
Cards can be activated and recharged for any amount up to the maximum value of the card.

·        Single Activation
Cards can be activated only once but can be redeemed multiple times.

Features:

 

·        Maximum Value
The maximum cash balance that each gift card can hold is easily configurable.  The default maximum value is $250.

·        Expiration
Time limits are optionally enforced that will expire a gift card after a set amount of days.  The expiration period is reset every time the card is re-charged.

·        Security
Personnel can be assigned accounts with different levels of security.  For example, some establishments restrict the ability to add money to cards to management, but allow all employees to redeem money from cards.  The refund, cash-out, and void transactions are typically restricted to management as well.

CASH CARD

            Cash Cards are typically purchased by the customer for personal use.  These are often repeat customers who will re-load and use the card regularly. Cash Cards are loaded with value in the same manner as the Gift Card and points as the frequency card.  Points are automatically calculated by a pre-specified formula that converts dollars spent into points.

 

Options:

 

·        Variable Denomination
Cards can be activated and recharged for any amount up to the maximum value of the card.

·        Points
Points can automatically be added to the card either on activation or redemption transactions (see frequency options for details on points accumulation).

·        Bonuses
Bonus dollars can be added to the card’s balance by either meeting dollar levels or activation levels.  Bonuses count as an additional transaction. Bonus transactions can be configured to award variable cash amounts based on predefined tiers.

·        Discount
Records cash redemption and discount amount of the transaction.

Features:

·        Maximum Value
Maximum cash balance that can be put on a card at any time.

·        Security
Personnel can be assigned accounts with different levels of security.

·        Minimum Dollar Amount For Bonus
Thresholds can be configured that will not allow a cash bonus unless a certain activation or redemption amount is reached.

 

PROMOTIONAL CARD

 

            This card allows merchants to track non-reimbursed expenses.  Whether for customer appreciation, charitable donations or a dissatisfied customer, this program will track your non-reimbursed expenses with every swipe.  These transactions are tracked separately since no money is received for the card or used in the transactions. 

 

Options:

 

·        Variable
Cards can be activated and recharged for any amount up to the maximum value of the card.

·        Single Activation
Card can only be activated once but can be redeemed multiple times.

·        Tracking
Promotional types can be tracked by item or receipt number.  As an example, 100 for charity, 103 for a vendor trade or 105 for a dissatisfied customer. 

Features:

·        Maximum Value
The maximum balance that can be put on a card at any time.

·        Expiration
Controls the lifetime of the card from activation in days.

·        Security
Personnel can be assigned accounts with different levels of security.

 

LOYALTY / FREQUENCY CARD

            The Frequency Card features a point tracking system.  When a card is swiped the points are tracked.   This allows merchants to recognize repeat customers by offering point-based rewards for money spent at their location.

Note: only whole dollars are recorded as points.  For example $1.75 will be 1 point for the transaction, and additional purchase of $2.55 will be 2 points and 3 total points.

 

Options:

 

A.  Instant Rewards
A predetermined message (26 characters) is printed on receipts when a customer reach a point level.  A customer turns in a receipt they get the reward. The receipt is marked and filed with the cashier’s drawer when turned in.  No redemption is necessary. The receipt is used to redeem the reward.  For example at every 500-point interval a receipt prints that says “one free oil change”.

 

B.  Reward Redemption
Points are accumulated through the terminal and redeemed through the terminal. No messages are printed. Transaction points and accumulated points are printed on the receipt. The merchant provides a variety of rewards at different point levels to be redeemed. Ex. 50 points – Free ice cream, 100 points free banana spilt.

 

C.  Multiple Point Rewards
Pre-determined reward messages (26 characters) are printed on customer receipts at variable point levels. 5 levels may be assigned. Ex. 50-points prints “10% discount on Oil Change”, 100-points prints “15% off on Rear end alignment” and 250 points prints “50% of Tune-up”. Points are redeemed though the terminal when the customer wants a reward.

 

M.  Cash Bonuses Based On Points Earned
Variable cash bonus amounts are rewarded to the customer when pre-defined point thresholds are reached.  Up to five tiers can be configured.

 

N.  Manual Points Rewards
Pre-defined reward messages print out on Activation or Add Points receipts when a certain point threshold is reached. Up to five point-threshold tiers can be configured.  An example of this would be after a customer earns 100 points, a receipt prints out “You have won a free item”.

 

Features:

           

·        Expiration
Controls the lifetime of the card from activation in days.

·        Security
Manager cards can be used to strict redemptions to authorized personnel. (Verifone Tranz only)

·        Activation
Cards are not freely distributed, If they are sold they should be activated prior to being able to accumulate points.

 

CORPORATE CARD

 

            The Corporate Card allows a business customer to run an account on their card.  The card can be pre-paid or the merchant can choose to bill the customer or charge the balance to a credit card.  The merchant can track and post information on the Web site with our Corporate Card Management system.

EMPLOYEE DISCOUNT CARD

 

            This card allows a merchant to track employee in-house purchases.  Each month an employee can be allotted an amount for in-house purchases or incentives. This may be a form of compensation or benefit or may be paid for through a payroll deduction.